CONTRIBUTING MEMBER:
AUSTIN HOUSER, FOUNDER, BASE COATING MARKETING
Digital marketing is not a one-size-fits-all method for promoting a business; there are specific tactics that will work better for your commercial painting company. The trick is to be consistent and strategic. Here, we provide some easy-to-implement B2B strategies. Here we provide some easy-to-implement digital marketing strategies for your commercial painting company.
Four Simple & Effective Commercial Painting Contractor Marketing Strategies
1) Implement a Content Marketing Strategy
A content marketing strategy uses creative content to meet digital marketing goals. An effective content strategy will include different forms of marketing and promotion while leveraging SMART goals to drive your initiatives.
To start a content marketing strategy, you need to determine the following:
● What are your company goals?
● Who is your target market?
● What painting services do you want to promote?
● What content is your audience looking for from a painting company?
Your content marketing strategy will center around your painting company website. Common goals for commercial painting companies are increasing website traffic to key services pages, increasing requests for quotes on the website, and increasing contact form submissions.
Whatever your goals are, create your content with them in mind. Use Google Trends to identify topics that your audience is actually searching for. Examples of content include service and location pages, blog posts, videos, infographics, and more.
2) Update Your Painting Company Website
If you’re driving traffic to your website, you want it to be effective and easy to use. Take a quick inventory of your current website. Is there any out-of-date content or search engine optimization issues?
Start by improving your current website for quick changes that make a big difference. Focus on load time, site navigation, and overall user experience. To outrank the competition create a separate page on your website for each service you offer and for each location you serve. For instance, if you’re a commercial painter in Auburn, MA, you should have a page on your site dedicated to Auburn, MA in addition to service pages specific to that location.
Your painting services should have clear and easy-to-follow pages that allow customers to get in contact with your team. When navigating your website, think about how you can make it easier and more engaging for your users.
3) Utilize Social Media Marketing
Social media is a powerful tool that can help you reach your audience and generate free engagement for your painting company. Painting services are a great candidate for social media marketing since they can be photographed (think before and after images).
Use social media to give your target audience painting tips and showcase your work by creating before-and-after galleries. Plan ahead with a monthly marketing calendar. Post at least 3 times a week for best organic visibility on social media feeds. To stay organized consider investing in a social media scheduling service such as Loomly.
Social media is an essential piece of a digital marketing strategy because it can act as free promotion for your content and build trust in your brand. This medium is also a great place to network with potential customers. Use LinkedIn to find business owners you can market to or even message with any current promotions for your commercial painting company.
4) Use PPC to Gain High-Value Website Traffic
While much digital marketing is free, there are significant benefits to putting some money behind your digital marketing efforts. PPC or pay-per-click advertising is a way to get your website to show up at the top of search engine results pages by paying for a spot.
Set up a Google Ads account and conduct some keyword research to determine a list of high-value keywords. PPC is effective because the audience is already looking for your services so buyer-intent has been established.
To learn more about how Base Coat Marketing develops marketing strategies for successful commercial painting companies be sure to check out their free digital marketing resource center.
About the contributor
As founder of Base Coat Marketing, Austin is a data scientist and digital marketing expert with over a decade of lead generation experience within the professional painting industry.
