CONTRIBUTING MEMBER:
AARON HOCKEL, PARTNER & VICE PRESIDENT OF DIGITAL MARKETING,
ALTAVISTA STRATEGIC PARTNERS
Digital marketing is a complex and ever-evolving field. It can be difficult to know which techniques are working and which ones are not. That's why it is so important to track website traffic analytics. By tracking website traffic, you can gain insights into which marketing campaigns are generating the most leads and sales. You can also see which channels are sending you the most organic search traffic, or the most paid search traffic. Armed with this information, you can make data-driven decisions about where to allocate your marketing resources for the greatest impact.
This blog will provide valuable insight into the importance of tracking website traffic.
How To Track Your Website Traffic
There are a number of ways to track website traffic. Google Analytics is one of the most popular and user-friendly tools. It’s free to set up and easy to use. Once you have analytics installed on your website, you can start tracking key metrics like page views, unique visitors, bounce rate and conversion rate. You can also set up goals and track conversions.
Another popular method for tracking website traffic is through server logs. Server logs provide detailed information about who is visiting your website and when. This data can be processed using a number of different tools, such as Google BigQuery or Amazon Athena.
Organic Traffic Performance
Organic search is a critical source of traffic for most websites. It’s important to track how much organic traffic you're getting, and where it's coming from. You can use Ahrefs to see which keywords people are using to find your website, and what kind of traffic you're getting from each keyword.
Optimizing Search Campaigns
Paid search is another important source of traffic for many websites. If you're running a paid search campaign, it's vital to track your campaign's performance so you can make adjustments as needed. You can use Google Analytics to track how much traffic you're getting from your paid search campaign and what kind of conversion rate you're seeing.
Measuring Social Media Efforts
Social media is another great way to drive traffic to your website. By tracking your social media traffic, you can see which platforms are sending you the most visitors. You can also see which types of posts are performing the best and which ones are driving the most engagement.
Referral Traffic
Referral traffic can come from a variety of sources, like other websites, blogs or even social media platforms. It's important to track referral traffic so you can see which websites are sending you the most visitors. To track referral traffic, you may utilize Google Analytics or software like BuzzSumo to see which websites are referencing your material.
Email Marketing Benefits
Email marketing is a great way to stay in touch with your customers and drive traffic to your website. By tracking your email marketing campaigns, you can see which messages are getting the most opens and clicks. You can also track how many people are unsubscribing from your list.
Display Advertising Insights
Display advertising is a form of online advertising that allows you to place ads on websites and apps. Display advertising can be a great way to reach new customers and drive traffic to your website. By tracking your display advertising campaigns, you can see which ads are getting the most impressions and clicks. These insights provide valuable insights that allow your marketing efforts to be measured.
Understanding Direct Traffic
Direct traffic is any traffic that comes to your website without coming from another website. This can include people who type your URL into their browser, or people who have bookmarked your website. Direct traffic is a good way to track the success of your marketing campaigns, as well as the overall reach of your website. By using a tool like SEMRush to see how many people are linking to your website.
Conclusion
If you're not tracking your website traffic, you're missing out on valuable insights that could help you improve your digital marketing campaigns. It's extremely important to have a solid understanding of what’s working and what’s not.
By tracking your website traffic you can make data-driven decisions about where to allocate your marketing resources for the greatest impact. If you want to be successful in today's competitive landscape, start tracking your website analytics today. It could be the key to unlocking your company's full potential.
At AltaVista Strategic Partners, we understand the importance of tracking website traffic and analytics. We offer a full suite of digital marketing services to help you reach your target audience and grow your business. Contact us today to learn more about how we can help you achieve success.
About the contributor
A contractor marketing expert, Aaron Hockel has presented on a wide range of marketing topics at major trade shows and conferences, including the International Roofing Expo, International Sign Expo, IFMA’s World Workplace and the American Fence Association’s FenceTech, among others.
A full-service marketing agency and certified Google Partner, AltaVista’s expertise is working with commercial and residential contractors to grow and scale their businesses using targeted email marketing and digital advertising campaigns. Supporting more than 300 customers in 40 states, AltaVista helps turn searches into customers and interaction into leads.
Contact AltaVista to learn more about the company’s digital marketing and other services.
