CONTRIBUTING MEMBER:
AARON HOCKEL, PARTNER & VICE PRESIDENT OF DIGITAL MARKETING,
ALTAVISTA STRATEGIC PARTNERS
With 21st century technology, we have access to a wealth of knowledge at our fingertips. When we have questions, we turn to the internet for answers. Take advantage by investing in digital marketing. With 313 million active internet users in the United States, cultivating an online presence for your company is more important than ever.
What Is Digital Marketing?
Every day, people are searching for your services online. Digital marketing turns those searches into customers. By asking how they are searching, where they are searching, and what influences them to select one business over another, we can create a strong digital presence with constant and consistent messaging.
Digital marketing places your company in the right place at the right time so that when prospects are searching, they can easily find, recognize, and assess exactly what you have to offer.
Why It Matters
Does your company really need digital marketing? Yes. Digital marketing allows you to reach people where they spend their time: the internet.
If potential customers are in need of services you offer, they will likely search the internet for those services in their area. If they can’t find your company online, you risk losing them to a competitor.
Digital marketing is great for smaller businesses that need a competitive edge. Services like search engine optimization (SEO) and paid-search marketing level the playing field between small and large businesses. Social media and online reviews allow you to engage and build rapport with customers—something big businesses often lack.
One of the best parts about digital marketing is the ability to adjust your strategy. Digital marketing efforts produce easily measurable results. By tracking our efforts, we are able to make adjustments along the way and optimize our efforts for better results.
What You Should Expect from a Strategic Partner
It’s important to work with a digital strategist that understands your business goals and needs from an online perspective. This is what our AltaVista team does.
Once we know what our client wants to accomplish and the customers they wish to acquire, we create a unique digital marketing strategy tailored to their business. We look at all of the digital aspects—such as online reviews, website, blog and social media—to form a cohesive plan. We then figure out how it all comes together so that the next time someone goes to the internet searching for services you provide, they find you.
About the contributor
A contractor marketing expert, Aaron Hockel has presented on a wide range of marketing topics at major trade shows and conferences, including the International Roofing Expo, International Sign Expo, IFMA’s World Workplace and the American Fence Association’s FenceTech, among others.
A full-service marketing agency and certified Google Partner, AltaVista’s expertise is working with commercial and residential contractors to grow and scale their businesses using targeted email marketing and digital advertising campaigns. Supporting more than 300 customers in 40 states, AltaVista helps turn searches into customers and interaction into leads.
Contact AltaVista to learn more about the company’s digital marketing and other services.
