Behr Paint Company recently launched its Women in Paint program, designed to highlight the achievements of Canadian professional women painters and to inspire the next generation of skilled trades. According to the company, Women in Paint is a comprehensive program aimed at celebrating the voices and significant contributions of women in the painting industry.
For its inaugural year, Behr is collaborating with contractor and television personality Kate Campbell, to champion the power of mentorship as an advocate and spokesperson for Women in Paint in Canada.
Campbell will reportedly share her story and insights through a series of contributed articles and content. She will also lend her expertise to a Women in Paint contest where one emerging professional entering the painting trades will win a one-on-one mentorship with her.
“I’m honored to be teaming up with Behr to encourage more women to consider a career in the trades and to help grow Women in Paint,” said Campbell. “I have seen firsthand the incredible impact women can have in the trades and I’m excited to share my experience and be part of a community where women can inspire and mentor one another.”
Behr says it seeks to provide tradeswomen with community support, mentorship opportunities, learning resources and increased visibility within the industry. Additionally, it aims to inspire more women to pursue and thrive in a fulfilling career in the painting trades.
“As a company, Behr is dedicated to empowering and supporting the emergence and growth of women in the painting trades,” said Christine Speagle, Director, Brand Marketing at Behr Canada. “We are pleased to introduce the Women in Paint program to empower women painters by providing them with support, mentorship, and platforms to display their talents. Our mission is to inspire more women to enter and excel in the trades, fostering a diverse and inclusive industry.”
Behr has also teamed up with several accomplished Canadian women in the painting trades to share their perspectives, key learnings and journeys as entrepreneurs in a series of peer-contributed articles. These will be accompanied by additional resources to offer tips, guidance and support to emerging professionals, helping them navigate a career in the painting trades.
To further build a network and community, Behr is joining forces with The Home Depot Canada to host a series of pro workshops in Ontario this fall, catering to women considering or newly embarking on a career in the painting trades.
“We recognize the importance of representing and empowering women in the trades and are happy to be supporting the Women in Paint program,” said Sara Palacios, Marketing Manager, The Home Depot Canada. “We are proud to work alongside Behr to offer exclusive workshops and opportunities for women to connect, learn, and grow within a supportive network. Our collective goal is to ensure that women painters have every tool and resource available to thrive in their careers.”
