Behr Paint Company recently revealed its 2025 Color of the Year: Rumors, a deep ruby red aimed to empower DIYers, designers and paint professionals to create impactful color moments. Rumors is described as a universal color with a balance of warmth and vitality that embraces self-expression, from eye-catching curb appeal on a front door to a dramatic four-wall drench in a bedroom.
“We’re seeing people embrace color like never before,” said Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company. “Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way.”
New research conducted by the company reportedly found that:
-Three quarters (76%) of Americans say they would consider painting a room or a wall a shade of red, with accent walls, bedrooms, and front doors at the top of their wish lists;
-Americans recognize the positive impact red can have on their home and agree it creates a bold yet cohesive style: homes with red front doors stand out from others (86%), a small pop of red in a room catches their attention (84%) and a pop of red can make a space feel more elegant and cohesive (70%);
-A majority of Americans feel energized by the use of the color red in home design (60%); and
-More than half of Americans agree that Rumors in the home gives them the vibe of a high-end hotel (54%) and reminds them of a luxurious hospitality space (54%).
“Our Color of the Year empowers consumers to use color with confidence,” said Andy Lopez, Senior Vice President, Head of Marketing at Behr Paint. “Rumors is undoubtedly a color that inspires creativity while being versatile enough to transform a space through large and small projects.”
To celebrate the 2025 Color of the Year, starting Aug. 21, Behr is hosting a sweepstakes on Instagram and TikTok. One winner will reportedly receive $10,000 to help them make a statement in their home using Rumors.
The hue is part of the Behr 2025 Color Trends Palette, an annual selection of forward-looking colors, ranging from warm tones to cooler shades to simplify the color selection process for DIYers, designers and paint professionals. According to Behr, these colors are selected through comprehensive research and trend analysis across the globe within a variety of lifestyle influences to create a “connected color story that transcends every design style.”
