Webinar Archives

This webinar describes how using a lead service could save you time and money, while also helping to grow your own business. Paint BidTracker’s General Manager, Julie Birch, explores the benefits of subscribing to a lead service as a commercial contractor. Paint BidTracker is the only project lead service designed for the coatings industry, with tools to help users quickly target projects within their specified wheelhouse. A public sector service, Paint BidTracker’s commercial coverage includes municipal-, state-, and federal-owned projects.

In this webinar, Aaron Hockel, Partner & VP of Digital Marketing for AltaVista Strategic Partners, presents strategies to build and execute successful email marketing campaigns for a commercial painting business, including: email data aggregation and management; comparing email marketing platforms; developing email marketing content; understanding email deliverability; and email marketing best practices. A contractor marketing expert, Hockel has presented on a wide range of marketing topics at major trade shows and conferences including the International Roofing Expo, International Sign Expo, IFMA's World Workplace and the American Fence Association's FenceTech, among others.

In this webinar, Jim McBrayer, CEO of McBrayer and Associates, discusses how leaders can identify the few, quality team actions that will lead them to growth. Learning objectives include: how to identify the critical few growth strategies and avoid the many; how to stop wasting time on bidding work that you are unlikely to win; and how to concentrate on the best strategies for your organization's growth. McBrayer is dedicated to helping organizations in the painting and coating industry exceed their revenue goals in three different ways: sales training, one-on-one coaching and consulting.

Presented by Peter Holton, Managing Director of Caber Hill Advisors, this webinar discusses four critical aspects to consider when calculating the value of your business. By understanding each component, owners of painting businesses can improve their position in the market and the return on their investment. Holton also talks about how to calculate the value of your business, how to identify crucial aspects of valuations, and how to understand risk factors that affect your company.

This webinar, presented by Living Proof Creative, talks about the necessity of digital transformation for traditional business owners, primarily in the coatings industry. The webinar covers a variety of communication channels that traditional painting businesses use and explains how communication within these platforms can be further improved to attract more leads. It also discusses the pros and cons of traditional communication channels and teaches why it is necessary to implement modern communication channels. Living Proof Creative is a full-service digital agency dedicated to making beautiful, intelligent designs and developing bigger and better ways to approach digital marketing services.

This webinar discusses how the coatings industry has come to rely on weatherable coatings to provide long-term weather protection to buildings. With an increased focus on performance and durability, water-based Kynar Aquatec fluoropolymer-based coatings can help painting contractors exceed their client's goals. The presentation also covers the key components and function of weatherable fluoropoymer coatings and how they compare to other coatings.

Hiring committed and skilled talent is imperative for business growth. Employers are having to get more creative with their sourcing methods and also ensure they have objective and consistent processes for evaluating and selecting candidates. In this webinar, you will learn how to: identify talent acquisition strategies based on business needs and objectives; implement techniques to fairly and objectively assess skills and commitment; and establish a standardized interview and evaluation process.

On October 20, 2021, the Commercial Painting Industry Association hosted its inaugural CPIA Leadership Conference in conjunction with Technology Publishing Company’s hosted-buyer event, Commercial Contractor Connect. During the co-hosted event, Jim McBrayer, CEO McBrayer & Associates, moderated a Coatings Panel. Topics discussed included: project delays and supply chain issues; potential business growth in 2022; new coating systems and products; and customer and coating supplier relationships.

Speakers for the session included Commercial Marketing Director Nate Wolff and Protective and Marine Coatings Specialist Richard Pickering, both from Sherwin-Williams; Joseph Dellafave, Senior Manager, Professional Segments for Benjamin Moore; Paul Lavalee, Global Market Manager, Kynar Coatings for Arkema; Sheldon Roth, Senior National Corporate Accounts Manager for PPG; Matt Waszkowski, Vice President of Professional Products and Services for Behr Paint Corp.; and Pat Noble, Director of Roofing Solutions Business Unit for Uniflex.

In this webinar, Laurence Pearlman discusses what goes into making a risk mitigation scorecard for your business. By identifying risks in your industry and categorizing them internally and externally, you and your business will be better equipped to plan and mitigate potential downfalls.

Dennis Doran, author of Soft as Steel, presents this webinar on soft skills. Every day, in all parts of our lives, we interact with people. Whether it be in person, on the telephone, or on Zoom, among other forms, our avenues of communication are always expanding. However, with all these different options to communicate, sometimes we fail to get our message or what we are trying to say across successfully. There are several reasons why this could be, but the main reason is you. Unfortunately, it’s something we don’t think about as much as we should, or it’s the last aspect we consider when reevaluating a missed communication.